I STOOD (branding+identity system)
AT THE BORDER
Natalia Dymora, Jahi Lendor and Salma Shahin collaborated to create a branding system for the exhibition. Integrating key elements of dynamism & movement, the trio started by establishing the color orange as the show’s defining element. The identity centralized around the ideas of having individuals of different cultural backgrounds in the same space. By manipulating the type to embrace the idea of differences among each other and occupying space, the show’s branding was born.