jahi kijo lendor
BLACK BOOM(rutgers university-newark bfa capstone)
1/ BLACK BOOM, BLACK BLOOM, installation; wood, laser cut letters and wall vinyl
2/ BLACK BOOM, BLACK BLOOM, video; (5:45)
3/ BLACK BOOM, BLACK BLOOM, posters; risograph poster series, 11 x 17, varied colors
4/ BLACK BOOM, BLACK BLOOM, t-shirts
I STOOD (branding+identity system)
AT THE BORDER
Natalia Dymora, Jahi Lendor and Salma Shahin collaborated to create a branding system for the exhibition. Integrating key elements of dynamism & movement, the trio started by establishing the color orange as the show’s defining element. The identity centralized around the ideas of having individuals of different cultural backgrounds in the same space. By manipulating the type to embrace the idea of differences among each other and occupying space, the show’s branding was born.
a how-to process book with a satirical take on the basic rules of being a hypebeast in today’s ever-growing streetwear landscape.
a three day conference poster series based on finding and accepting the beauty behind accidents through the fields of art/design, media, and culture.
the juxtapose typeface was designed with idea of implenting the defintion and phonetics of the very word into the design itself.